Allegedly "shrouded in
mystery" despite a social media presence (with accompanying photos) on
Twitter, Tumblr, Facebook, Soundcloud, and YouTube, as well as major
support from fellow Torontonian Drake, alternative R&B act the Weeknd
-- a solo outlet for vocalist Abel Tesfaye -- surfaced in March 2011 with
House of Balloons. A nine-track, 50-minute mixtape made available for free
download on the Weeknd website, House of Balloons was based in morose
ballads filled with drug references and sexual longing. Sonically, there
were clear traces of radio-friendly contemporary R&B à la Trey
Songz, Jeremih, the-Dream, and Drake, while also appealing to listeners who
favored left-of-center, production-over-songcraft exponents like Spacek and
Sa-Ra. The mixtape, made by Tesfaye in collaboration with producers Doc
McKinney and Illangelo, among others, garnered widespread coverage -- most
of which was gushingly positive -- within days of its March 21 release. A
second mixtape, Thursday (August 19), preceded several appearances on
Drake's album Take Care. Echoes of Silence (December 21), the third Weeknd
mixtape, followed just before the end of the year. The following June,
"Crew Love," off Take Care, reached the Top Ten of Billboard's Hot
R&B/Hip-Hop chart. A few months later, he was featured on another
charting single, Wiz Khalifa's "Remember You." After Tesfaye signed with
Universal Republic, the three Weeknd mixtapes were remastered and bundled
with three new songs for Trilogy, issued in November 2012. The set debuted
at number four on the Billboard 200 chart. The following April, Tesfaye won
Juno Awards in the categories of Breakthrough Artist of the Year and
R&B/Soul Recording of the Year. Trilogy was certified platinum by the
RIAA the next month. Kiss Land, much darker in tone than its title implied,
followed in September 2013 and debuted at number two. Out of its several
singles, only "Live For," featuring Drake, touched the Hot R&B/Hip-Hop
chart. Tesfaye had much more success with a series of non-album singles
that followed. "Often," released in 2014, was a Top Ten R&B/Hip-Hop
hit. He was featured on Ariana Grande's "Love Me Harder," which reached the
Top Ten of the Hot 100 and went platinum in the U.S. "Earned It," featured
in Fifty Shades of Grey, repeated the same feats. In 2015, Tesfaye issued
"The Hills," a booming ballad, and "Can't Feel My Face," a disco-funk
throwback, as the first two singles from Beauty Behind the Madness. The
former cracked the Hot 100 Top 20, while the latter reached the chart's Top
Ten. The album was issued that August and debuted at number one. ~ Andy
Kellman
Follow @theweeknd on twitter!
http://theweeknd.co/...ehindTheMadness
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