ALBUM: END GAME: The Final Chapter

My life’s mission is to be an instrument of change in society by setting the right example in both my music and my life.”

-Popp Da Rippa

 Positive. Creative. Versatile. Energetic… Popp Da Rippa! No stranger to the stage, Lamont “Popp Da Rippa” Nanton has been performing in venues all over the south and nationally for many years, proving that he has staying power.  He has opened up for major acts such as Trick Daddy, Rick Ross, H-Town, Doug E Fresh and more. As a young man, growing up in Opa Locka, Florida, Popp was exposed to the street life which heavily influenced his early work. His lyrics reflected what he saw, heard and did. Those experiences shaped him, but by 2008, also showed him that he wasn’t living up to his full potential. Popp had what he calls a "God Encounter", and knew from that point on that he was destined for more. Tearing down his self-imposed boundaries, he re-emerged a new man, freed from negativity and desperate to use his musical gifts for good. Da Rippa shifted musical directions, and never looked back.

 As the founding father of I.C.E. Squad Entertainment, Popp meshes his love for music with an entrepreneurial spirit and I.C.E. Squad, the rap group, is his latest brainchild. Popp’s lyrical annihilation of the microphone is evident on records like “Go Live” and “Get Right”. The vigor with which he steps into the booth resounds throughout the studio and his fierce lyrical flow and powerful delivery cannot be ignored.

 Listen for Da Rippa to integrate real-life experiences, word-play, messages of encouragement and much more into the upcoming releases. Popp set out to set a new standard in the rap industry and desires for his music to help to create a new culture of hope for society, and is well on his way to accomplishing these goals. His formula for “keeping it real, but keeping it clean” has proven effective and the lyrical content continues to get this point across, speaking to the soul and entertaining fans globally.

Popp Da Rippa has a zeal for life and is very passionate about ensuring that today’s youth have positive role models to look up to. He encourages listeners to rise up, overcome, stay positive and not fall victim to the traps that have been laid for us. Stereotypically, the rap industry has a negative image, but Popp is setting out to break that mold. He hopes to pave the way for artists who have a love for hip hop and still chose to walk in righteousness. 

 Art is never safe. Breaking away from the norm is never easy. Popp’s conscious and thought provoking stanzas make listeners sit up and take notice while bobbing to fierce beats. He continues to stretch the boundaries of the hip-hop industry. Music allows Popp the unique opportunity to be creative every day and a platform to speak words of life. In his quest to find like-minded individuals, he has created I.C.E. Squad Entertainment, and vows to uphold the values that the label is built upon… Integrity, Character and Excellence. Popp da Rippa has, and will continue to practice what he preaches! New Album END GAME: The Final Chapter Available now.

Contact: (305)848-5857

This is nldsolutions

This is what Urban Digital Radio is supposed to sound like. We spin the whole record with no talking over it. We play Hip-Hop, RnB, House, Reggae, Funk, Urban Jazz, Pop, Ol' Skool, and Gospel.
    Blogger Comment
    Facebook Comment