“It
is a good look for my career right now because DownSound has strong
management, promotion and production team to get the musical over the
world, so right now, I am in the studio, working on several track for an
album”, Nature said.
According
to Billboard-charting producer Cordell ‘Skatta’ Burrell, who is in
charge of production at DSR, the singer has recorded over 20 tracks so
far. “We’re going to choose about 14 of them to do an album. We have
some promising songs such as Mama song, which we believe is going to to
se the Reggae world on fire”, Skatta said.
The
Billboard Top Ten producer had high praises for the young Reggae singer
who he described as a “fierce young voice moving onto bigger things in
his fture. Nature is a very talented artist who’s time has come. He is
ready and he has a team around him, Josef Bogdanovich is ready to use
his links in the world of Reggae to make him the next big thing from
Jamaica… just look out for him.”
Nature
has been locked in the studio for the past month creating the riht
vibes for an album that he hopes will rekindle interest in the art form
of Reggae among the Twitter generation of younger fans. “I am doing
music to uplift the mind and soul, and I want to soothe the soul of all
the Jamaicans who are going through a difficult time, whether they are
old, middle-aged or teenagers. The people need spiritual food and that
is why I am doing music”, he intoned seriously.
The
artist, who’s real name is Andre Ellis, known for singles such as
“Wasting Time” and “Hold On”. Both songs generated a lot of airplay on
radio and television, and created a buzz in Europe a few years ago. On
the strength of these singles, Nature has been touring extensively,
doing a three month stint in Europe where he did shows in France, Italy,
Germany, Beligum and Switzerland.
DownSound
CEO Joseph Bogdanovich said that signing Nature was an easy call, a
no-brainer in market parlence. “He is a phenomenal singer who can force
FM radio in Jamaica to sit up and listen. He has a great work ethic,
great songs and a wonderful voice. He is coming up fast in the world of
Reggae”, he said.
Last
year, Nature got rave reviews from Reggae aficionados after a series of
explosive performances on the island continent of Australia. “My most
recent tour took me to Australia where I did a number of shows. I feel
good to be out in the world because as a young artist, you have to
plant the seeds to build a fan base. Music is a growing process, it is
really a career, not just something to eat a food, that is why I am
taking time out to do conscious, psotive music that can last a
lifetime”, the St James native said. “My music is always positive and
brings upliftment to the mind. My music is to bring people together,
not divide.”
Nature
has been involved with the music since he was nine. The 26 year old
singer has received various accolades for his music incudling the Best
Singer Award at the Eastern Awards in 2008 and a trophy for his singing
and songwriting in a competition put on in St James by DangerZone in
2002.
With
a name that signifies his love for the environment, Nature started
getting serious about his career in 2002. Since then, he has recorded
with Big Ship, King Jammy’s, Truckback Records and Ricardo Gardner’s
Heart of Love Music label. He has made a high-powered cameo on the new
single, “When We Roll”, which includes the entire roster of the
DownSound Records team. His solid contribution has proven his
versatility because it is not easy for a Reggae singer to deliver the
goods on a thumping, hardcore rap beat. Nature also has a number of
other songs out such as
“Cry Out”, “Most High God” and “Dirty Closet”, which was featured in the popular roots play, Talk Done and Time For Acton.
Nature’s
move from St James to St Andrew has also helped to propel his career
over the last few years, racking up gigs at Sting, GT Extravaganza,
Reggae Sumfest, Champions In Acton and Island Explosion. He added; “I
wanted to spread the music so that the world can be a better place. Mi
have to big up producers like Richardo Gardener who helped to get my
music all over the world. The world can look forward to big songs from
Nature in 2012 and beyond. DSR to the world”.
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